Markets and Case Studies—Reliable Power and Information Technology

E*Trade Regional Operations Center

Filed under Markets: Financial Services

Atlanta, GA

data center design, mission critical, information technology

Reliable Resources staff provided programming, engineering and information technology architecure services for this computer command center for E*TRADE’s financial and stock trading operations. E*TRADE needed this facility to function as a reliable, redundant operations center, while serving as a showplace for investors and business analysts. The architectural design captures the excitement and energy of Wall Street trading through the use of bright colors and dynamic building components. The facility expresses E*TRADE’s entrepreneurial and technology-driven spirit and reinforces the E*TRADE brand.

Lobby and employee support areas contain a break room, conference rooms, cyber-café and recreation room with secured courtyard. Each computer room is ringed by a series of mezzanine-level command centers. These areas, plus management offices and presentation rooms, have a panoramic view of the computer area and a jumbo-tron technical display.

data center design, mission critical, information technology
data center design, mission critical, information technology

The redundancy of mechanical, electrical, operations and utility systems, combined with a 200 mph rated exterior skin, creates a computer environment that will remain ‘on-line’ through virtually any circumstance. Two raised access floor computer rooms provide redundancy of server power, as well as ample space for computer equipment expansion.

As a critical facility for E*TRADE, the extremely aggressive design and construction schedule dictated that the project be released in a series of early bid and purchasing packages. The seven-month design and construction schedule was completed in December 1999. Building image is guided by E*TRADE’s desire for this facility to be a showplace for investors and business analysts. The excitement and energy of Wall Street trading is captured in the bright colors and dynamic interplay of building components. The facility also expresses E*TRADE’s entrepreneurial, cutting-edge and technological spirit.

Firm of Record: Ellerbe Becket